A surprising number of businesses set prices reactively — matching a competitor, adjusting slightly year over year, or relying on instinct — without ever running a structured review of cost base, margin targets, and true market positioning. The result is often quiet, ongoing profit leakage that’s hard to spot until it’s significant. This post outlines a disciplined approach to commercial pricing reviews: gathering accurate cost and volume data, benchmarking against market and competitor positioning, stress-testing pricing models against different demand scenarios, and translating findings into pricing decisions leadership can defend. We frame this within a broader business improvement lens, showing how a pricing exercise, done properly, becomes a lever for sustained profitability rather than a one-off adjustment. Relevant for trading companies, corporates, and public sector entities reviewing commercial performance.